voco® The Hague boosts its visibility and direct sales with a tailor-made website

Creating a high-performing digital experience for a hotel requires a precise and strategic approach.
For voco® The Hague, Netsive defined a clear UX architecture, an effective content hierarchy, and user flows designed to simplify navigation, reduce friction, and encourage direct bookings.

The interface was crafted with an immersive design, cohesive visual storytelling, and micro-interactions that reinforce the brand’s premium positioning.
Every component — colors, typography, iconography, animations, and the mobile-first structure — contributes to delivering a fluid, reassuring, and engaging experience that highlights the hotel’s services while supporting commercial performance.

Netsive developed a modern and scalable website designed to deliver a fast, seamless browsing experience perfectly aligned with today’s user expectations.
The technical foundation is built on optimized code, high-performance rendering, a clear page hierarchy, and a mobile-first structure — key elements for strengthening organic search performance, improving Core Web Vitals, and maximizing overall visibility.

Thanks to an architecture engineered for performance, SEO, and AI Search, the voco® The Hague website now attracts more qualified organic traffic, enhances the user journey, and serves as a direct growth driver for bookings and the hotel’s digital presence.

Netsive implemented a fully bespoke e-commerce solution, designed to create a lasting connection between the hotel and its guests. This approach is built on experience-based commerce, now essential in the growing gifting market: users are no longer purchasing a product, but an experience to offer.

The purchasing journey was designed with one clear goal in mind: maximizing conversion.

• a mobile-first e-commerce architecture, essential in a market where more than 70% of gift-voucher purchases are made on smartphones;
• an ultra-simplified checkout process (1 to 2 steps), with secure payment and minimal friction;
• voucher personalization (message, format, occasions) to strengthen the emotional impact and increase the purchase rate;
• contextual upselling (premium options, brunch, spa, cocktails) to drive additional revenue;
• instant digital delivery, meeting the expectations of last-minute gifting.