Crowne Plaza

By designing a multilingual and mobile-optimized website, we created a digital showcase capable of meeting the needs of its clients wherever they are. Thanks to a mobile-first architecture, access to services is smooth and immediate across all devices. The integration of the IHG Engine booking system and a secure online shop has simplified the customer journey, maximizing conversions and enhancing the user experience.

Every detail of the Crowne Plaza Geneva website was designed to reflect the hotel’s quality and services. Adhering to the brand’s guidelines, Netsive created an intuitive and immersive interface. Ergonomics were optimized to enable fluid navigation, making every interaction pleasant and engaging. A well-defined UI/UX enhances the brand and improves visitor satisfaction from the moment they arrive on the site.

To maximize visibility and engagement on social media, Netsive has designed targeted advertising campaigns on platforms such as Instagram, LinkedIn, Facebook, and TikTok. The goal is to attract new followers, increase brand awareness, and promote seasonal offers. With a Social Media Optimization (SMO) strategy, the hotel benefits from a strengthened presence and attracts both international and local audiences, thereby enhancing its influence and reach.

Netsive has implemented a tailor-made customer relationship management system, creating a lasting bond between the hotel and its guests. Through attractive newsletters and targeted e-mail campaigns, we maintain their interest while sharing exclusive offers. By carefully analyzing data, we identify preferences and tailor our recommendations to each individual customer.

By focusing on the development of the MICE sector, we helped Crowne Plaza Geneva stand out by creating tailored strategies that highlight experience and excellence.