Lac de Madine

Lac de Madine
Tourism & Leisure
Consulting & Strategy - Digital Identity - E-Commerce - CRM - Data Analysis
Lac de Madine

Lac de Madine – Leisure Centre

Digital identity

Website creation

The Lac de Madine, with its 1,100 hectares and more than 250 hectares of forest, is also a leisure centre located in the Lorraine Regional Nature Park, classified Natura 2000.

Following major development work on the site and the introduction of new water-based and land-based activities, the management team wanted to create a new, more modern and dynamic digital identity.

Design and production of a multilingual, responsive website with a mobile-first approach to meet the challenges of mobility.

Integration of an Engine Booking module for booking holidays, integration of a GDPR Compliance Newsletters subscription module, integration of a Push Notifications module to disseminate information, news and offers in real time and provoke a retargeting effect towards the website.

Development and production of an Interactive Map with Geolocation to give visitors 1-click access to all services via Desktop or Smartphone.

Careful work on the UX / UI to adapt it to the leisure centre’s new graphic charter.


Online shop creation

Creation of an online shop for the online sale of gift vouchers without using an outsourced intermediary or third-party platform.


E-distribution of packages and offers for land and water-based leisure activities at the leisure centre.


Customer relationship management

Support and implementation of missions to build customer loyalty and maintain customer relations.

Producing newsletters, emailing and SMSing campaigns to provide real-time information in a highly competitive environment.

Collecting, optimising and making the most of databases with a view to carrying out various marketing operations.

Satisfaction surveys and polls for visitors and customers to improve quality procedures.

More information

Are you planning to rebrand or overhaul your website, are you setting up a new business, or do you want to speed up your digital transformation?

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