Crowne Plaza

Digital identity

Website creation

We developed the websites for Crowne Plaza Geneva, using a multilingual and responsive architecture, with a mobile-first approach to meet the challenges of mobility.

We integrated IHG Engine Booking to manage bookings, an online shop with secure credit card payment, and an RGPD-compliant newsletter subscription module to share news and offers, while promoting retargeting to the website.

The agency paid particular attention to the UX/UI to deliver an immersive user experience, with an ergonomic interface that facilitates user interaction while respecting the Crowne Plaza brand’s Brand/Digital Guideline.

Social Network

Advertising campaigns

Netsive implements and manages advertising campaigns on social networks such as SMO (Social Media Optimization), including Instagram, LinkedIn and Facebook.

The objectives are to acquire fans, followers and subscribers, to develop the notoriety and online presence of the IHG Group establishment, as well as to promote special or seasonal offers. Through targeted and creative strategies, we help the Crowne Plaza Hotel – Geneva to maximise its visibility and attract an engaged audience, while strengthening its positioning on social networks.

CRM

Customer relationship management

We are there to support and carry out assignments that help to build loyalty and maintain a solid customer relationship.

We create attractive newsletters and informative e-mail campaigns that will capture the attention of the clientele of this flagship hotel in Geneva.

In addition, we collect, optimise and enhance the hotel’s databases, in order to carry out various marketing operations and provide you with detailed analysis reports. Our aim is to offer an exceptional marketing experience by developing tailor-made strategies that meet the specific needs of hotel and restaurant professionals, and in particular the development of MICE.