L-3327 Crauthem
Luxembourg
Domaine des Etangs
Luxury hotels
Digital identity
Website creation
The Domaine des Etangs, the largest 5-star resort in mainland France, extends over 1,000 hectares of unspoilt countryside, divided between forests, pastures and ponds in the Charente region.
Following the intervention of interior designer Isabelle Stanislas in 2015, as part of the renovation of the Château, rooms and suites in preparation for the opening of the hotel establishment… The Domaine needed a digital identity and an appropriate communications strategy.
Design and development of a multilingual, responsive website with a mobile-first approach to meet the challenges of mobility.
Integration of an Engine Booking to manage bookings, integration of a GDPR Compliance newsletter subscription module, integration of a Push Notifications module to disseminate information, news and offers in real time and provoke a retargeting effect towards the website.
UX / UI carefully designed to provide an immersive user experience and facilitate user interaction via an ergonomic and visual interface.
E-commerce
Online shop creation
Creation of an online shop to sell gift vouchers directly from the establishment’s website, without any intermediaries or external solutions.
Implementation of up-selling and cross-selling functionalities to encourage and increase the average shopping basket of visitors.
E-distribution of packages, offers for accommodation, catering, wellness treatments, and also art products from the Dragonfly collection.
Content strategy
Producing multimedia content
Definition of a Content Strategy to promote and develop presence on Social Media. Designing and producing content by creating a mix of graphics, brochures, MICE presentations, visuals, images, films and videos for websites and social networks (Instagram, Facebook & Linkedin).
Design and production of newsletters for the general public and B2B email campaigns for professionals.
Social Media
Community Management mission via the design and definition of a digital communication strategy to improve the visibility of the brand, the establishment and its brand names. Supporting and leading the various communities, monitoring the competition and managing content.
SEA or Search Engine Optimisation Advertising campaigns via search engines to develop the visibility, image and offering of products or services.
Production of SMO or Social Media Optimisation advertising campaigns (Instagram / Linkedin / Facebook, etc.) to acquire fans, followers and subscribers, and to develop awareness and the online presence of the hotel establishment, its products or services.
More information
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